We are all becoming aware of the fact that learning is a lifelong endeavor. In an ever-changing business environment, today’s know-how becomes tomorrow’s obsolescence more quickly than ever before, requiring us to constantly sharpen and upgrade our skills and knowledge. It’s all about staying competitive - as an individual to qualify for a particular job and as an organization to execute tasks more efficiently and successfully than a competitor. In the quest to remain competitive, companies spend millions every year for training and coaching, in anticipation of an eventual return on the investment.

Why then do the training sessions often prove ineffective; with the initial motivation among the trainees waning abruptly, only to be replaced by frustration when returning to the familiar working environment?

Quite often the reason is that 'coaching and training' is conducted with a one-off approach, delivered in a remote 'training environment' and not applied under real life conditions. Without application and trial under actual working conditions those efforts are essentially worthless and organizations unfortunately never see the anticipated results.

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